MLA 2018 - ALA Advocacy Bootcamp

I attended ALA Advocacy Bootcamp training at the MLA/DLA Joint Conference. In it, we learned the power of storytelling. There is no more effective tool in communicating the value of libraries to members of your community or to those of the political class. 

Remember – the library story is not about the books, or the computers, or the programs. Who cares? It’s about the hero journey. What keeps you in the seat at the movie theater, not counting the exorbitant ticket cost?  The answer: wanting to know what happens next. To who? The hero, that’s who. For our purposes, our hero is the library user. 

Here’s the story structure. Use it.

1)      Give me a real person.

Ex: Caiden was 3 years old.

2)      Give me the problem

Ex: He stuttered. 

3)      Give me a library intervention.

Ex: The library offered a “Read to Dogs” program.

4)      Give me a happy ending (no Greek tragedies here, people).

Ex: Caiden doesn’t stutter anymore.

5)      Give me one fact.

Ex: Hundreds of libraries offer this program.

6)      Give me a phrase that pays.

Libraries transform lives.

Other phrases-that-pay are Libraries transform communities, Librarians are passionate advocates for lifelong learning, and Libraries are a smart investment.

If you had your choice, people who actually use the library are the best advocates. Look to your Friends group or regulars who love your library and have a story to tell. The process: “Find the advocate. Give them the speech. Let them practice it with you. Book it five times in your community.”

 If you have to tell the story yourself, you now have the structure. Go tell some stories.

Morgan Stanton
Edmondson Avenue Branch