We are expanding our planned Library 2.0 special broadcast webinar for librarians to a special mini-conference, being held in conjunction with PCI Webinars and Andrew Sanderbeck. Please note the new expanded times.
COST: Free
REGISTRATION: To register for the mini-conference, please join Library 2.0. Those who are already members of Library 2.0 do not need to do anything.
ATTENDING: The schedule with the live session links will be sent to all members of Library 2.0.
PLATFORM: The mini-conference platform is Zoom. To make sure your computer or mobile is configured for Zoom, please visit zoom.us/test.
SESSIONS:
1. SELF-CARE DURING A CRISIS: BREATHE, THINK, AND GROW
1:00 PM US-Eastern Daylight Time
Click here to see in your own time zone
As libraries deal with the global crisis of 2020, staff have many difficult choices to handle every day. From deciding whether to stay open to managing the constant flow of information, the work can be all-consuming. In this webinar, we will talk about how to take time out of your day to focus on yourself and to nourish your own growth.
Participants will:
- Learn methods and exercises for staying in the moment and remaining mindful while dealing with stress and uncertainty
- Spend time discussing their challenges and how they are working to handle them, while planning mindfully for the future
- Focus on healthy self-care activities
 | Cari Dubiel
Adult Learning and Information Services Manager at Twinsburg Public Library
Cari is the Adult Learning and Information Services Manager at Twinsburg Public Library. She is also a writer, teacher, and podcaster. She is a former Library Liaison to Sisters in Crime, an organization of 3600 crime writers and readers nationwide.
|
2. WHY AND HOW TO PROMOTE YOUR ONLINE SERVICES DURING THE QUARANTINE
2:30 PM US-Eastern Daylight Time
Click here to see in your own time zone
We are certainly "living in interesting times" ... and working in them too. Even if your building is closed, your library is still offering services—but are you telling people that?
While it's tempting to look at these pandemic-related closures as much-needed downtime, librarians don't have that luxury. People still need you. In fact, people who haven't used libraries in years need your boredom-breaking services and your long-trusted guidance, too. So it's vital to keep marketing your libraries now, for three reasons: 1) telling people what's available online and how to get it; 2) being the trusted source of info that people expect; and 3) proving your value to retain funding after the crisis.
In this webinar, specially created to help your library be as useful as possible during the current Coronavirus pandemic, library marketing maven Kathy Dempsey will share her best advice on these topics:
- Working at home (Dempsey has worked at home for 10 years)
- Turning today's chaos into a Crisis Communications Plan in the near future
- Exactly what services and products to promote (some might surprise you)
- How to get the word out, beyond your own social media followers
- How to approach messaging in trying times
- Why today's promotion will help secure next year's library funding
- Why to scratch out mini marketing plans to make your work effective
- Resources for self-care and for social sharing
In a time where everyone is inundated with information, the world still needs their librarians and librarians. The "new normal" will likely have super-tight budgets, so proving how essential you are during this crisis may well determine whether your organization survives the virus.
 | Kathy Dempsey
Libraries Are Essential
Kathy Dempsey wrote the popular how-to tome The Accidental Library Marketer and founded her own marketing consultancy, Libraries Are Essential. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding. Kathy has been the Editor of Marketing Library Services newsletter for 25 years, and was formerly Editor-in-Chief of Computers in Librariesmagazine. She also blogs at The 'M' Word. She's a member of the New Jersey Library Association, and Founder of the Library Marketing and Communications Conference, which she chaired in 2015, 2016, and 2017. This writer, editor, and marketing maven has been giving presentations across the U.S. and Canada for 20+ years, always sprinkling them with humor to make marketing concepts more interesting and accessible. She continues to fight the stereotypes that librarians are boring and that "marketing" is a dirty word.
|
3. SERVING PATRONS IN A CRISIS
4:00 PM US-Eastern Daylight Time
Click here to see in your own time zone
Helping people make decisions based on facts and evidence is what libraries of all types do everyday. With libraries closing to the public and reducing services because of COVID-19, how can we continue to provide the facts in this fast-paced changing environment? And how can libraries provide the services that their communities will need to remain vital to the health and welfare of their communities?
This interactive and informative webinar will help attendees find the latest resources and information available to help them serve their patrons and communities, as well as looking into how libraries are responding to community needs of today and will focus on the work ahead as we shape the future of library services after the pandemic passes.
 | Andrew Sanderbeck
PCI Webinars
Andrew has been developing and conducting training programs for libraries and library organizations for more than fifteen years. He has presented Web-based, On-line, and Face-to-Face sessions on Management and Leadership, Customer Service and Communication Skills in the U.S. and numerous countries around the world. He is a board member of the Haywood County Public Library and a monthly donor to EveryLibrary, advocating for libraries everywhere that support is needed.
|
 | Kathy Zappitello
Executive Director of the Conneaut Public Library in Conneaut, Ohio
Kathy has worked for fifteen years in Ohio libraries and is currently the Executive Director of the Conneaut Public Library in Conneaut, Ohio. Kathy serves on the National Board of Directors for the Association for Rural and Small Libraries and is co-chair of the Partnership committee. Locally, she produces educational content for one of Ohio's cable access channels that provides programming to households in Ohio and Western Pennsylvania.
|
4. PREPARING YOUR DIGITAL BRANCH FOR INCREASED USE
5:30 PM US-Eastern Daylight Time
Click here to see in your own time zone
As libraries engage in social distancing during the COVID-19 pandemic, we are placing new emphasis on our online services. Is your organization ready?
In this interactive and Informative program, we will discuss how to prepare your digital branch for an influx of users, and examine best practices for virtual reference and digital collections as you work to meet your community's needs.
 | Nick Tanzi
Assistant Director of the South Huntington Public Library
Nick Tanzi has been incorporating emerging technologies into the library as a children’s librarian, the founding member of a digital services department, and most recently, as the Assistant Director of the South Huntington Public Library. During this time, he has spoken in the U.S. and abroad on topics ranging from social media marketing to 3D printing. He is the author of Making the Most of Digital Collections through Training and Outreach (2016), and Best Technologies for Public Libraries (2020). He writes “The Wired Library” column for Public Libraries Magazine. Tanzi was named a 2017 Dewey Fellow by the New York Library Association, and currently serves as President of its Making and STEAM Round Table. |
|
